audience

The genre if the song we have chosen is indie/soft rock. I will therefore be promoting this music video to my target audience which will be of this group. This genre of music is regularly unknown as it is not the typical mainstream music played on most radios.

Before creating the music video we are first going to look at the audience so that I am able to target the music video to this audience. To do this I will make the video appeal to the target audience of this genre, by creating a mise-en-scene which would appeal to the audience.
After looking at UK tribes, we discovered that our audience fits perfectly into the "trendies".
It's all about vintage for trendies. One-off pieces from eBay or charity finds are key, combined with staples from Topshop, H&M, Primark and Urban Outfitters, and designer goods which are increasingly pitched as realistic options for Trendies, like Acne, Luella, See by Chloe and Folk. Fashion heroes are Alexa Chung, Kate Moss and Daisy Lowe. Musically, Trendies are drawn to whatever is fashionable and tend to like things in the period just prior to their first hit and the release of their second album.

When looking on UK tribes, we found this which explained the activities and actions of the Trendies. It also shows the range of brands which they are likely to purchase, and wear aswell. As you can see from these images, the trendies have a high participation in TV and Radio, compared to their low interest in internet, magazines, news paper, and cinema.

 

GoAnimate.com: target audience by emmalouisemaher

Like it? Create your own at GoAnimate.com. It's free and fun!